Second to the word "Recession," the word "Green" is
everywhere these days. Green is the new black, not in
fashion terms, but in profits.
Green is a
business. Big Business.
products. Green processes. Green services.
America has gone green and the green backs are following
A few years back when I was running an
organic beverage business for The Coca-Cola Company, there
were many people that didn't believe organic was here to stay.
Many thought it was a passing fad. Today, just one visit to a
Costco Warehouse (one of my favorite past times) will tell you
that not only has organic reached the mainstream...it is one
of the few growing segments in the grocery
But Green is becoming even more
than just a business. It is a mindset, a movement and a
philosophy. This became clear to me when I
recently saw my first ever "organic baby book."
We now have Green babies!
Organic is one
part of the overall green movement But what is
really driving this movement? Many say it's for health
benefits while others may say it's for quality or taste. But
this doesn't explain organic books, does it? No, there
is more to the story.
While many offer
logical explanations for the movement, I believe it relates to
a deeper emotional need to return to a different place and
time. What matters to people is to Re-store, Re-plenish,
Re-new. All of the "Re" words that apply in our lives
reflect our need for going GREEN. The growth in spas,
yoga and other re-storative services are another element of
GREEN. It is based on a belief that certain things are
limited, like our energy or our earthly resources. In
fact, we all have heard the common "Re" words associated with
honor of Earth Day, I thought that I would address how our
Green mindset is starting to carry over to leadership and into
our workplace. It is even more important now as
resources are tight, and people are anxious to Re-store and
Re-turn to a place of calm. Energy, a limited resource, is
what you need to manage for yourself and for your
business. Energy management is a green way to address
work/life issues and to grow your business.
So, are you a GREEN
It is no surprise that during these difficult
times, people are being asked to do more with less.
There is no better time than now to reduce redundant and
unnecessary activities. Are you clear on your
priorities? Or, are you chasing too many small
distractions? Are your timelines filled with too many
wasteful activities that eek away at your energy and the
energy of those around you? Step away from those things
that drain your energy and waste precious resources.
Identify the activities you can reduce so that you are more
fulfilled and energized as a result. Green leaders focus on
fewer things that generate the biggest impact.
- Start today by looking at your activities and
develop a NOT-TO-DO list.
The need for innovative solutions has made the word
"reuse" a dirty word in business these days. However,
when we completely throw out what works for the sake of doing
it differently, we aren't being innovative, we are being
wasteful. Being wasteful is not green. Real
innovation is reusing old things or ideas in new ways.
How are you using old ideas and re-applying them? Are
you shutting down ideas before they have a chance to be reused
or reapplied in a different way? Can you reuse a
solution on a new problem with potential success? If you
have recently been laid off, can you apply an old
skill to another industry or job? Green leaders
don't ever start from scratch; they realize that past
experiences can be reused in new and innovative ways.
- Start today by finding a new way to
re-apply an old idea or skill.
Unfortunately human energy is not able to be recycled.
We expend it and it's gone. We can replenish it by
doing things we love, or we can restore it by resting.
Unfortunately, you can't treat your energy or the energy
of others around you as used-up plastic bottles to be melted
down and turned into carpeting. However, we can recycle
energy and resources in the workplace and in our lives by
replenishing and restoring and starting fresh. Are
you just plowing through to get things done with no regard to
your energy level? Are you taking the time to restore
yourself by stopping when its time to stop? Do you recognize
the things that sap your precious energy and the energy
of those around you? Green leaders recognize that
productivity is only possible when energy is restored and
- Start today by focusing on things that restore
and replenish you and those around you and limiting the
activities that sap your energy.
When you become a Green leader, you
will be keenly aware that your business
results are dependant upon your ability to effectively
manage this limited resource called energy. By
keeping in mind the "Re" terms: Reduce, Reuse, Recycle, and
applying them to your life both at work and at home, you are
likely to return to a different place and time...while keeping
the green backs coming.
Now, I wish we could
bottle that. I am sure that Costco would love to sell
it! Don't you? But seriously, isn't that where you
want to be?
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