a business coach, I have the good fortune of helping
others tap into their purpose and passion. In
doing so, their work becomes more than just a paycheck;
it becomes their life's work.
you tap into your life's work, you are living your
brand. Your brand is a unique expression and
cannot be replicated by anyone else. It
provides you long term fulfillment and
we hosted a "Texas Women who Rock" event in
Houston. I am one of the founding members of this
wonderful organization that was created to empower
professional women in all aspects of their lives.
We had several guest speakers, all of which were
successful professional women who had demonstrated
resilience in the face of adversity.
of them shared stories where anger played some critical
role in mobilizing them to find a
solution. Through their anger and
discontentment, they found their creativity, calling,
purpose and passion they were able to channel into their
life's work. Here's a snapshot of their
Eichberger lost two close, young friends to
cancer and was angered to learn that many
products in our daily lives are toxic and can
contribute to illnesses like cancer.
Her solution was to open One Green Street, a
"one stop shop" where people can shop for green,
non-toxic gifts and products. Today, Sherry's
life work and brand helps people live healthier
Perez, a long time anchor on major television
stations, was frustrated and angered by the
fact that she wasn't seeing Latin Women have a
voice on shows like The View, despite the growing
numbers of latina
viewership. When she
left ABC, her solution was to form her own television
show "Latina Voices. Smart Talk."
which is now in the midst of rapid expansion and
growth. Today Minerva's life work
and brand is giving voice to thousands of Latina
Cline-Flores lost her older sister to
suicide. She felt a full range of emotions dealing
with this tragedy, but she also felt
discontentment that her sister had lost
hope. She found solace and
healing by writing a book titled "Always Hope" which
features 25 people who have suffered equally difficult
situations yet persevered.
Today Cindy's life work and brand is to
bring hope to those suffering from difficulty and
hearing these stories, I was reminded that my own
journey was very similar.
a long-time, corporate employee who had risen into the
ranks of leadership, I saw and was subject to many
injustices. Through my more than 20 years
experience, I saw a lack of leadership, undue fairness
and breaches of integrity. I was bothered and
angered by it.
I was so angry at times that
I couldn't see straight. I was blinded by it and at
times this anger even caused me to unproductively lash
day I realized holding onto this
anger didn't serve me.
anger also diminished my ability to make a difference
and add value to my organization and
needed to find a solution.
I left Corporate America, I wrote a book about
leadership because this is where I found the source of
doing so, I found my true passion, purpose and
brand. Today my
life's work and brand is about helping others become
better leaders in their lives.
often wonder how I successfully made the shift from
Marketing Executive to Leadership Development Coach,
Trainer and Speaker. My simple answer
is that my life's work and brand was disguised as
believe that this was also the case for Sherry, Minerva
your life's work and your brand may not require you to
completely change your course either. You may be
able to find it right there in your company or in your
business by making a few simple changes and adjustments.
next time you find yourself red with fury, don't push it
aside and dismiss it. Instead embrace it and dive
deep into it. It's the unlikely place where you can find
your creativity, calling, passion and
it. Express it. Live it. It is the
source of your life's work and brand.
may never call it "work" again.
Are you wondering
what your next step should be?
Consider one-on-one business
coaching to help you get clear on what's next and how to
position yourself for success. Contact Laura for
and personalized coaching.
Lopez is an award-winning author of The
Connected and Committed Leader.
She is also a consultant, and a Birkman Method
certified business coach who has been featured on the
Today Show and Fox News.
addition, her accomplishments have been highlighted in
several business periodicals
including Personal Excellence, The Long Beach
Business Journal, The Houston Chronicle, Latina
Magazine, and Central Valley Business Times. Her
articles on management and leadership are regularly seen
in Leadership Excellence.
can be contacted via her Web site at: